Everybody in marketing knows what SEO is and how important it is for your business.While we give importance to customizing SEO for your business, it is equally important to know how HTML plays an important role in improving your traffic, especially for the beginners. What goes in there actually drives traffic and helps in conversions for sales. So what helps you is the rich HTML code snippets which make you rank better.
What are snippets?
Rich snippets are extra text lines which appear under the search result which are HTML coded. These give you an understanding if what the page is all about. So, these are the first lines that users see that help them to check into your website for more information.
Why should you use snippets?
- It makes you stand out: With every search there are many results and if you wish to be ranked top, there has to some unique information about your product that people choose it convert into sales. For example, there could be some special offer that your website has, customer reviews, stars that decide your service etc. By looking at this stand out points, anybody would like to get more information.
- Rates: For people to select your product, you need to give crisp information about pricing, rating, reviews etc. which help them to choose your product or service. Rich snippets can help you in this and conversion into sales. Even if your page appears lower than the others, by giving this type of info you increase the chance of clicks and conversions. As people start clicking on your page, google will automatically ranks your page higher.
- Rich HTML code snippets ensure that only the right customers click on your website by showing them the details of your website. This way you can be sure of sales rather than a customer who just adds the product and leaves. You can even add details about your product’s availability. This not helps the customer but you too by avoiding bad signals to Google that your product isn’t best for searches.
- Google helps in best search. Hence, both the customer and you would be finding the right thing faster and you increase your standing in Google search. With this, you find the right customer and increase the conversion rate.
So, what are you still waiting for? Get started with learning the HTML language and give wings to your business.